OUR STORY DEFINING AUBURN STYLE
Plains Wear takes Auburn spirit, tradition and pride to an entirely new level. An exclusive clothing line created just for the Auburn man, Plains Wear’s iconic eagle marks each piece of our exclusive collection of apparel and accessories. The quality and sophistication of our clothing is inspired by the easy, Southern elegance of a place we all love, “the loveliest village on the plains.” It conveys a message of quiet Auburn style that’s perfectly suited for Auburn men around the world.
Plains Wear is the unique vision of George Wilder and his son Davis. George has been a purveyor of fine men’s wear since 1977 at The Locker Room in Montgomery, Alabama. The Locker Room has been an icon of style for men offering unmatched personal service and quality for decades. His son Davis grew up as an Auburn man, so naturally he jumped at the opportunity to open an Auburn location of The Locker Room in the heart of Auburn University at Toomer’s Corner in 2010.
The goal of Plains Wear was to create beautiful quality, sophisticated clothing, ties, sportswear and accessories for the man who wants to show his Auburn colors whether on campus or in the board room. “Our Auburn store has been successful because we have great folks as well as wonderful merchandise - the best lines in the country,” Davis stated. “It became apparent that there was a definite need for a higher level of apparel for the discerning Auburn fan. So we set out to create our own exclusive clothing line for the Auburn man that is only available at our Toomer’s Corner location of The Locker Room and on PlainsWear.com.”